Four key trends reinventing the breakfast cereal market
Consumer changing preferences are directing cereal trends into the snack and health food categories, among others.
With consumers’ growing health concerns about sugar content, flavours and processed ingredients, breakfast cereal producers today have to react to more health-conscious cereal buyers. Buyers now have to place high importance on fibre and low sugar, no or less additives and natural ingredients, while also demanding great taste.
Here we highlight 4 key trends for brands working to capture a piece of the cereal market:
- Reducing sugar & gut health
- Convenience and snackability
- Energy & satiety
- Sustainability
To get the full insights into the 4 key trends reinventing the breakfast cereal market please download our document in full.